<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Sun, 27 May 2012 23:41:55 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>808, Inc - The Lab</title><subtitle>The Lab</subtitle><id>http://808inc.com/the-lab/</id><link rel="alternate" type="application/xhtml+xml" href="http://808inc.com/the-lab/"/><link rel="self" type="application/atom+xml" href="http://808inc.com/the-lab/atom.xml"/><updated>2012-05-06T22:32:23Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>ROAD TRIP | MARFA LIGHTS</title><category term="Road Trip"/><id>http://808inc.com/the-lab/road-trip-marfa-lights.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/road-trip-marfa-lights.html"/><author><name>Gene Hollister</name></author><published>2012-03-23T13:45:00Z</published><updated>2012-03-23T13:45:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>

<span id="authorname"><em>by Gene Hollister</em></span>

</p>


<p>

<strong>Marfa Lights. Do you see them?</strong>


</p>

<img src="http://808inc.com/storage/lab/lab_images/lab_gh_marfa.jpg">

<p>

I just returned from a week in Marfa and was looking through some of the images when this one caught my eye. That's one strange looking cloud..

</p>

<p>]]></content></entry><entry><title>Road Trip | Desert Nomad House</title><category term="In-House"/><category term="Road Trip"/><id>http://808inc.com/the-lab/road-trip-desert-nomad-house.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/road-trip-desert-nomad-house.html"/><author><name>Gene Hollister</name></author><published>2011-12-13T17:53:37Z</published><updated>2011-12-13T17:53:37Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/arizona_1.jpg">



<p>

<span id="authorname"><em>by Tarick Foteh</em></span>

</p>

<p>

This past month, I took a trip to visit the amazing Desert Nomad House, built in the desert just outside of Tucson, Arizona.]]></summary></entry><entry><title>808 Ready to Wear</title><category term="In-House"/><id>http://808inc.com/the-lab/808-ready-to-wear.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/808-ready-to-wear.html"/><author><name>Gene Hollister</name></author><published>2011-12-12T22:23:12Z</published><updated>2011-12-12T22:23:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/gear_2.jpg">

<img src="http://808inc.com/storage/lab/lab_images/gear_3.jpg">

<img src="http://808inc.com/storage/lab/lab_images/gear_4.jpg">

<img src="http://808inc.com/storage/lab/lab_images/gear_6.jpg">


<p>

Tired of being kicked out of Denny's for not wearing a shirt? Get your brand-new 808 promotional gear. New looks. No stains.

</p>]]></content></entry><entry><title>Setting The Industry Standard</title><category term="Studio"/><id>http://808inc.com/the-lab/setting-the-industry-standard.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/setting-the-industry-standard.html"/><author><name>Gene Hollister</name></author><published>2011-11-22T16:57:00Z</published><updated>2011-11-22T16:57:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/editorsign_3.jpg">

<p>

Taking a cue from the Federal Meat Handling Act of 1947, 808 implements brisk, rigorous quality-assurance benchmarks, ensuring that every project that leaves our facility is safe, bacteria-free and won't cause lower gastrointestinal incidents.

</p>]]></content></entry><entry><title>Part Sweat. Part Magic.</title><category term="News"/><id>http://808inc.com/the-lab/part-sweat-part-magic.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/part-sweat-part-magic.html"/><author><name>Gene Hollister</name></author><published>2011-11-15T23:45:00Z</published><updated>2011-11-15T23:45:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/partsweat_1.jpg">


<p>

It's all in a days work around here. 808, Inc's newest ad hits the streets. Coming soon to a production guide near you.

</p>]]></content></entry><entry><title>Post Notes | Pop-up Book</title><category term="Post Notes"/><id>http://808inc.com/the-lab/post-notes-pop-up-book.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/post-notes-pop-up-book.html"/><author><name>Gene Hollister</name></author><published>2011-10-14T20:33:00Z</published><updated>2011-10-14T20:33:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/pop-up_book_1.jpg">


<p>

Our latest demo reel features a pop-up book animation that was created almost entirely using After Effects. Our design director, Fabian Aldama, breaks down the process of creating this visual effect.

</p>]]></summary></entry><entry><title>Paradox Hill | Trailer 1</title><category term="Paradox Hill"/><category term="Studio"/><id>http://808inc.com/the-lab/paradox-hill-trailer-1.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/paradox-hill-trailer-1.html"/><author><name>Gene Hollister</name></author><published>2011-09-16T18:58:00Z</published><updated>2011-09-16T18:58:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/ph_teaser1.jpg">

<p>

Knock. Knock. Evil's here.

</p>]]></summary></entry><entry><title>808 | 11 years</title><category term="News"/><id>http://808inc.com/the-lab/808-11-years.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/808-11-years.html"/><author><name>Gene Hollister</name></author><published>2011-08-08T19:58:00Z</published><updated>2011-08-08T19:58:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>

808 celebrates 11 years. Big thanks to our awesome clients!

</p>


<img src="http://808inc.com/storage/lab/lab_images/owlslove_1.jpg">]]></content></entry><entry><title>Post Notes | American Sharks</title><category term="In-House"/><category term="Post Notes"/><id>http://808inc.com/the-lab/post-notes-american-sharks.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/post-notes-american-sharks.html"/><author><name>Gene Hollister</name></author><published>2011-07-13T10:37:00Z</published><updated>2011-07-13T10:37:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>


</p>

<img src="http://808inc.com/storage/lab/lab_images/editing_sharks.jpg">

<p>

<span id="authorname"><em>by Gene Hollister</em></span>

</p>

In session with Eddie on American Sharks Music Video.

</p>

<p>

This project called for some old fashion sync shifting trickery and Betamax love. It was a lot of fun breaking out the tools from the 80's to achieve the look of this video. Our post production team was lead by Rachael Waxler, Fabian Aldama, and Eddie Shannon. Stay tune for more postings on this video.
</p>]]></content></entry><entry><title>Preditor Alert</title><category term="In-House"/><id>http://808inc.com/the-lab/preditor-alert.html</id><link rel="alternate" type="text/html" href="http://808inc.com/the-lab/preditor-alert.html"/><author><name>Gene Hollister</name></author><published>2011-05-25T19:50:00Z</published><updated>2011-05-25T19:50:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<img src="http://808inc.com/storage/lab/lab_images/preditor_1.jpg">


<p>

**<strong>BE ON THE LOOK OUT</strong>**

</p>

<p>

Looks great on a resume.
Did you know that a producer who is also an editor is now classified as a "Preditor"? It's true!


</p>]]></content></entry></feed>
